Bebe Rico

Bebe Rico is a 2001 television advertisement for the Congolese lotion of the same name, manufactured by Rico (a division or brand of Dover Cosmetics, Ltd.). It catapulted Tshanda Sangwa (then aged 5) into a successful music career. The ad was posted on Pix Images' YT channel in 2007 where it amassed over five million views to date.

In recent years the commercial has been limited to its official channel and has changed the name of the title to add "Congoloese TV advertisement" to it.

Advert
The advert is set in a bizarre CGI landscape where the floors and the walls have the Rico logo stamped on to them. The advert begins with a distorted version of THX's Deep Note as the lotions are revealed to the public. We then see shots of the lotions as the jingle starts playing a cappella, first individually and then in a group shot. The pink lotion starts dancing, shocking the white lotions in the process, after which some disco lights (coming from a possibly non-existent ceiling) appear. The jingle resumes and the product's mascot (which is a rip-off of the Dancing Baby, one of the oldest internet memes) comes out of the pink lotion, to which the lotions dance happily throughout most of the course of the advert.

The advert finishes off with the packshot featuring the lotions.

Mascot
Bebe Rico's mascot shares the same name with the product, but is also somewhat similar to the Dancing Baby meme from the late 90s, made popular by e-mails and also in an episode of Ally McBeal. Bebe Rico just imitates the Dancing Baby's choreography throughout the advert.

Jingle
The jingle is sung in Lingala, one of the five national languages of the DRC.

Oh, Bebe Rico

Na ko zwa yo api

Solo kitoko, Bebe Rico

Translated:

Oh, Bebe Rico

Where can I find you?

You smell so pretty, Bebe Rico

Sequels (or Bebe Rico Cinematic Universe?)
Shortly after Tshanda Sangwa inexplicably catapulted himself to total stardom, Pix Images decided to make a new commercial for the Rico line of childcare products, this time Bébé Elegance.

An interview later followed. The copy at Pix Images' channel has a watermark saying AA, this is likely a reference to a commercial TV channel in the country.